Blog - Hockley Photography

PIE Turns 10

August 23, 2019 by Aaron Leave a Comment

How do you throw a birthday party for a well-known startup accelerator in Portland? If you’re the Portland Incubator Experiment, you do it in a new workspace and invite all of your friends and startups both past and present. For me, it was another chance at some startup photography capturing some great folks in the Portland scene, and fitting since I photographed the PIE kickoff event along with all of their demo days.

You invite Portland Mayor Ted Wheeler, who drops by to say a few words about Portland’s startup scene, and of course PIE General Manager Rick Turoczy has some remarks as well.

You hold the event in a cool new space – The Glass Lab – and find that it provides plenty of room for interesting conversations.

You have some cool swag for folks to play with, making for some interesting opportunities for an event photographer.

You have the event catered with some great food including Fabo’s Tacos. People are happy, they have great conversations, business connections are made, and the event photographer walks away happy.

Hosting a fun event such as this one? Whether it’s startup photography, another business event, or a charity, contact me and let’s make some great photos!

Filed Under: Events Tagged With: event photography, party, pie, portland incubator experiment, The Glass Lab

Master of Photography Degree from PPA

January 25, 2019 by Aaron Leave a Comment

I’m proud to have received my Master of Photography degree from PPA at Imaging USA this year.

Presented by PPA President Stephen Thetford, the degree indicates that I have met the standards of excellence set by PPA. The degree is awarded in recognition of superior photographic competence demonstrated through photographic competition, advanced education and service to the profession.

Along with my Photographic Craftsman degree, I feel this helps set me apart as not just another guy on the internet with a camera, but someone who has demonstrated excellence and has been recognized as such in the industry.

Filed Under: Events Tagged With: awards, Master of Photography, ppa

Three Photo Industry Awards for 2018

December 15, 2018 by Aaron Leave a Comment

I was pretty excited to receive three awards at the annual banquet for the Oregon Professional Photographers Association this year.

I was named the Commercial/Illustrative Division WinnerTechnical Excellence in the large year-end competition.

Finally, the plaque shown above is a high honor indeed: the PPA National Award. This award is given for service to the photography industry, and was presented to me by 2018-2019 PPA President Stephen Thetford. I’m truly honored to join the relatively small number of photographers nationwide who have received this honor, and am thankful that I’ve been able help give back to the industry and help others along the photographic path.

Filed Under: Events Tagged With: awards, oppa, ppa, PPA National Award

Event Photography: The Big Picture

October 7, 2018 by Aaron Leave a Comment

As I photograph a variety of events, I get exposed to event photography for scenarios such as:

Conferences
Trade shows
Startup launch parties
Fundraisers
Community service activities
Demo days
Scholarship awards
…and more

Although each event is a bit different, there are some common themes when it comes to providing solid event photography coverage. It’s not just about the candids or the “grip and grins.” Yes, those are part of it, but I enjoy bringing a bit of a creative eye to telling more of the entire story. Details. Wide angles. Shots from down low. Shots from up high.

Filed Under: Events, Services Tagged With: event photography, Events

Food Bank and Outdoor Cleanup: Portland Event Photos

February 26, 2018 by Aaron Leave a Comment

As I catch up on sharing some work from the past year, once again I photographed Comcast Cares Day for the local area, creating some Portland event photos that are representative of corporate event work.

This year I was assigned to cover three sites, and as always the common theme was employees from the organization giving back to the community through a variety of community service projects. I’ll share a few photos from a couple of the locations.

My first location was the Oregon Food Bank, where after an orientation and group photo, the volunteers packaged various produce into smaller bags to be distributed to families in need. There was a lot of food to be packaged for redistribution, but as you can see from the group photo there were plenty of hands available to do the work. In addition to the Comcast employees and volunteers, there was another partner agency helping out as well.

The other location shared here is from the Native American Youth and Family Center in Northeast Portland. This organization provides a variety of services for the Native community, and the work here was both indoor and outdoor to improve the grounds and prepare materials.

Outside, there was a lot of physical labor including spreading bark and gravel. Other efforts included installation of two new benches near the garden area.

As examples of Portland event photos, these images are typical for how I will cover such an event in a photojournalistic style that allows my client to use the images for social media, press releases, or future promotional use that shows the work being done by their company at events.

Filed Under: Events, Portfolio, Services Tagged With: event, event photography, outdoor event photography, outdoor photography, portland

2017 Year-End OPPA Awards

December 22, 2017 by Aaron Leave a Comment

As 2017 winds down, I was recently honored with a couple awards at the annual banquet of the Oregon Professional Photographers Association. The main two OPPA awards I received were for an image that did well in our annual state image competition in November.

See the Forest for the Trees started with an image captured near Denali National Park in Alaska, edited and presented as such. It received an award for the best Landscape/Pictorial image as well as a Judge’s Choice award. Here I am receiving the Best Landscape award with OPPA Vice President Lisa Dillon, and with the group of folks who all received Judge’s Choice awards.

This past year was also a notable one as I served as the President of OPPA, leading the state’s largest industry organization and overseeing a variety of events and competitions. While it was a great year overall, a few notable accomplishments stand out including the launching of a mentorship program, seeing many OPPA members go on to recognition at the PPA International Photographic Competition, and our group donating nearly $2000 to PPA Charities.

PPA President Rob Behm was in attendance, after I received my commemorative President’s plaque he also presented me with a couple other gifts.

It was a great evening wrapping up a solid year; I already have bigger plans for 2018 which just might include additional OPPA awards and more.

(OPPA Awards banquet photos by Andie Petkus Photography)

Filed Under: Business, Events Tagged With: awards, oppa

An Event Photography Analogy: Is Your Event a Potluck?

October 23, 2017 by Aaron Leave a Comment

I was recently chatting with someone about the issue of how to know when it makes sense to hire a professional event photographer (such as myself) versus when it’s okay to do it yourself, let your attendees take pictures, have a volunteer photographer, or otherwise make an informal plan that should be “good enough.”

I made an analogy to a potluck.

When you’re having an event and there’s going to be a meal, you have options. One option is to hire a professional caterer, who can provide a variety of consistent food options, accommodate dietary restrictions, and ensure that you don’t really have to worry about the food because in exchange for paying the caterer for their professional services, they take care of everything.

Another option is that you have a potluck, where attendees bring food to share. If you’re lucky, you can organize a registration system where folks can indicate what they’ll bring, and most of them will probably adhere to what they said. You might end up with more of one thing than you need, or a lack of something important… you can worry about this and take care of the gaps on your own, of course. It won’t cost you much money, because each guest will be expected to contribute, and most will… you’ll probably get some good food, but let’s be honest… a lot of the potluck food is going to fairly mediocre, and some is going to be downright bad.

It’s a lot the same with photography. When you hire me to shoot an event, I’ll gather some information from you and then you won’t have to worry about the photography. I’ll sweat the details and you’ll end up with consistent, good images.

Or… you can go the DIY route and find someone to do it non-professionally. They’ll probably get some good images. They’ll probably also give you a bunch of mediocre images, and some are going to be downright bad.

Either option can be the right answer depending on the event. Which is your crowd?

Filed Under: Events, Services Tagged With: event photography

Crystal Ballroom Event Photography – Conference in Portland, Oregon

October 9, 2017 by Aaron Leave a Comment

Let’s take a look at part two of the event I featured in my last post. In that case I was doing some event photography at CENTRL Office in Portland’s Pearl District… here we have the second part of that event which was held at Portland’s McMenamin’s Crystal Ballroom, a few blocks way.

Although it’s best known as a concert venue, what you’ll see from this Crystal Ballroom event photography is that it makes a fine location for a single-track conference event.

If you’re going to watch speakers on a stage, you hope they’re having fun and the audience is too, right? Right. Event photography is always best when folks are enjoying themselves. Some might say that I heart it.

One thing that I feel sets apart a pro event photographer as opposed to most casual hobbyist shooters is an attention to detail, and as can be important with some events, reflecting the event’s branding in the images, even when it’s not the subject directly.

Let’s wrap up my Crystal Ballroom event photography share as we wrapped up the event: with a Write the Docs conference tradition of a group photo of everyone on stage, or as close to that as we could fathom. It was a bit of a challenge to get everyone in this space but I made use of the balcony in the back of the room and a long lens to capture an image with the group.

Filed Under: Business

Portland CENTRL Office Event Photography

August 14, 2017 by Aaron Leave a Comment

Another belated blog post here but I wanted to share some event photography at Portland’s CENTRL Office, in this case for the Write the Docs conference last year.

CENTRL Office has an open, airy environment that works well for large group events.

With a large open event space and also some breakout room areas, when I do event photos in a space such as CENTRL Office I look to capture the attendees in the space in a variety of situations. There might be a group meeting, there might be a lecture going on, or as we see with this event at CENTRL Office, there might be folks using laptops to get work accomplished.

In the event photos at CENTRL Office, we see that it’s a bit more of an informal space than some others (contrast this with event photography at the Oregon Convention Center), but it still allows for a great environment or a conference or other event. With most events, and in most of my event photos, I capture a mixture of pictures that show the overall event – room shots – environmental images that give you a feel for things, along with some images focused more closely on individual attendees or speakers. In the case of these images, there were no formal speakers as this day was all about working sessions and group discussions.

My next blog article will cover the other venue for this particular event; you’ll see some examples of Crystal Ballroom event photography.

Filed Under: Events, Photos Tagged With: CENTRL Office, event photography, Events, portland

Five Years with PPA

May 8, 2017 by Aaron Leave a Comment

In Spring of 2012, I joined the Professional Photographers of America, the leading association that promotes and uplifts photography professionals.

PPA membership has brought me a variety of benefits, from the practical (equipment insurance) to the educational (classes and competitions that have allowed me to grow as a photographer).

It’s also brought me into a great community of supportive photo professionals who have an eye on moving the industry forward and helping each other run solid photography businesses. Between the national organization and the Oregon Professional Photographers Association, I know that my photography world would be very different had I not connected with these groups several years ago.

Onward!

Filed Under: Business

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