Fun Corporate Event Photography in Portland

I photograph a variety of business events. I have done community service event photography, conference photography, and images from leadership retreats and seminars. I enjoy the variety of scenarios and environments for these images, and it’s always fun to see the various themes around an event.

A recent corporate event at the Arlene Schnitzer Concert Hall included a bit of a sporting angle for this Regional Vice President…

Arlene Schnitzer Event Photography

Business Environmental Portrait: Zaid

Business Headshot - Portland Oregon

A recent business portrait for a Portland entrepreneur.

Don’t Water Down Your Business with Generic Stock Photos

You’re a smart businessperson. You’re updating your website, brochures, and other marketing materials with current information about your products, services, and company. Perhaps you’re launching an entirely new venture, or perhaps you’re just refreshing things a bit for a fresh look. Fresh is good.

As you make this smart business move, don’t decrease the return on your marketing and messaging investment. Below you’ll find two solid reasons to avoid a common misstep. Don’t miss out on the ability to best represent your company by using generic stock photography.

Stock Photography Isn’t You

If I sit down at a restaurant and discover that the photos on the menu aren’t images of that eatery’s food, how confident will I be in the quality? What’s your impression of a company without any sort of custom logo, type, or identifying branding?

How would your clients feel if they’re browsing your website or flipping through your brochure and there aren’t any photos of you or your employees? If you’re using generic images related to your industry instead of pictures of your products, what message are you sending?

Potential clients are going to wonder why you’re not advertising you.

Readers Filter Stock Images and Ignore Them

Putting aside the issue of your client wondering why you’re not using your own imagery, there’s another great reason not to use stock photos in your marketing: they get ignored. Photos for the sake of photos aren’t helpful; photos which provide insight into your business, products, and services will garner attention.

As a photographer, of course I’d love to sell you some photos. As a businessperson, you should only pay for photos that make sense: photos for your business representing your ideas and your people. If you’re ready to do that, contact me and let’s make it happen. But please don’t spend money on photos that aren’t really you and won’t be effective.

Eight Portland Startups: One Demo Day

A couple weeks ago I photographed the first Demo Day event on behalf of the Portland Incubator Experiment (PIE). Each of the eight startups that comprise PIE’s inaugural class took to the stage at Portland’s Bagdad Theater, explaining their company, product, and vision. With my full set of images having been delivered to the client over a week ago, I wanted to post a few of my favorites and offer a few additional selections.

Paresh Patel of VendScreen.  At the PIE Demo Day on 1/17/2012 in Portland's Bagdad Theater

Dr. Paresh Patel of VendScreen speaks about his company’s device (shown to the right) which aims to add smart capabilities to vending machines. VendScreen has been getting some press from little publications like USA Today.

But wait, there’s more!

Almost Pitch Time for PIE

Over the past few months, eight startups have been growing as part of the Portland Incubator Experiment in one corner of Weiden + Kennedy’s building in Portland’s Pearl District. Next week, founders will deliver demonstrations and pitch their companies as worthwhile investments for continued funding and growth. Here’s a photo of JR Storment delivering a practice version of his talk about Cloudability, a Portland startup focusing on helping businesses manage cloud-based services.
JR Storment talks Cloudability
I’ve enjoyed photographing the various founders and activities at PIE as the companies have evolved. I look forward to photographing the PIE Demo Day next week and continuing to follow these businesses into the future. If you’re interested in having me help capture the people, events, and products that make your business interesting, please contact me.