LogCamp Fundraiser Photos

Last weekend I had a fun Saturday evening at the PREM Group offices photographing a fundraiser for LogCamp, a great Portland-based nonprofit that, in their words, is trying to “end the technology education deficit for low-income, at-risk, foster, and minority youth living in under-served communities across Oregon.”

The evening included some great food, a DJ, comedy from Comedy Sportz, and other holiday activities. Here are some of the photos; you can view all of the photos on Facebook.

Portland Christmas Party

Comedy Sportz

Crystal Wiese Addresses the Group

Gingerbread House Fun - Nonprofit Event Photography

Join In - Portland Event Photography

When Photography Equipment Fails

As we all know too well, eventually it seems like everything breaks. Whether we’re talking about a child’s toy, an automobile, or yes, photography gear, sometimes bad things happen.

Sometimes it’s just a bummer. But if you’re working with a photographer, sometimes it’s more than just a bummer. Sometimes those photos can’t be recreated, or the recreation would be extraordinarily expensive or impractical.

This is one of those areas where a responsible professional is going to trump that guy you hired for $50 off of Craigslist, or someone who offered to do it for free because hey, they just like photography and have a good-enough camera.

A professional photographer is going to plan for the unexpected. When I head out, whether it’s to a one-photo portrait session or a multi-day event, I never have a single camera body or a single lens. As you see me set up a light, know that I have a backup plan for if that light were to fail. Within my primary cameras I have two memory cards, configured not for additional capacity but for redundancy in case one of those cards failed. On a wider level, I have a network of other photographers who I can call upon were I to become sick or otherwise unavailable for a planned engagement, and I am always mindful of potential vendors were I to need emergency equipment acquisition in whatever city I’m working.

Part of what you get when you hire a professional is someone who has invested the time and money to ensure that you get the photos you deserve. While it’s impossible to predict every potential badness, there are a lot of things that can be prevented.

I’ve been fortunate that (knock on wood) I’ve only had a couple notable gear failures in recent memory, but I was reminded of this just a couple days ago when I had a problem that became a non-problem due to my preparation.

And because an article on my photography website ought to have a photo, here’s notable Portland jazz musician Mel Brown, photographed about a year ago at an event where I had an equipment problem… that never impacted the client at all.

Mel Brown - Jazz Drummer - Portland Event

OpenStack Third Birthday Party at Sandbox Studios

Over the weekend I realized that somehow I’d never shared the photos from this event here.

OpenStack is a rapidly-growing player in the cloud software space; I had the opportunity to photograph their launch event in 2010 at the Gerding Theater. They returned to Portland this summer for their third birthday party held in conjunction with O’Reilly’s OSCON event. In an evening at Sandbox Studios, I provided event photography for the party including two musical performances, a couple brief speakers, some giveaways, and as with all good birthday parties… cake!

OpenStack - Third Birthday T-Shirts

Tony Smiley at the OpenStack Party

OpenStack Party

Kung Pao Chickens at the OpenStack Party

OpenStack Birthday Gifts from Sponsors

OpenStack Party

Crown Paella - OpenStack Party

Even more photos are available; viewable via this link to Flickr.

Board Membership and a Certification

I’m pleased to share a couple professional bits of news…

Returning to the PMPA Board of Directors

PMPA LogoI’ve been invited to again serve as a member of the Board of Directors of the Portland Metropolitan Photographers Association. Affiliated with the Professional Photographers of America, the PMPA is a volunteer-led organization the seeks to foster the development of photographers of all sorts in the Portland area. The organization has made some great advances in 2013 and I’m honored they’ve asked me to serve in 2014. I’ll be heading up their communications efforts including managing the various forms of traditional and social media used for information.

Candidacy to Become a Certified Professional Photographer

I’ve also declared my candidacy to become a Certified Professional Photographer, the first step in what can be an up-to-two-year process for certification. Anyone can say they’re a photographer. Anyone can say they’re a professional. Fewer will join a professional organization. Even fewer still will seek certification.

In order to obtain the Certified Professional Photographer designation, I’ll first have to pass a rigorous written exam designed under the supervision of the Institute of Credentialing Excellence, the same folks that oversee certification for everything from Optometrists to Certified Financial Planners. The exam covers a wide variety of photography topics.

Following the written exam, I will be required to submit a portfolio of my work for inspection. Some of the material in the portfolio must demonstrate six specific photography and lighting techniques deemed necessary for all photographers. The remainder of the portfolio will showcase several example images from paid client work over the past two years. Professional photography judges will review the work and either accept or reject my portfolio. As noted, this process may take a while but I hope to work through it in the coming months, refining and demonstrating my skills as I continue to deliver quality, professional work for my clients.

PIE Demo Day – Gerding Theater at the Armory

Earlier this month I had the opportunity to photograph the Demo Day for the third class of startups to “graduate” from the Portland Incubator Experiment program. At Demo Day, company founders have several minutes onstage to tell the story of their company and their product, pitching it to an audience that includes potential investors, tech press, and the public. The stakes are high and it’s always an interesting event to see the stories told (I previously photographed the first and second PIE Demo Days as well).

Rick Turoczy, Kirsten Golden, and Renny Gleeson hosted the event
PIE Demo Day 2013 - Rick, Kirsten, and Renny

Matt Heitzenroder of Orchestrate
Matt Heitzenroder of Orchestrate - PIE Demo Day 2013

Mara Zepeda of Switchboard
Mara Zepeda of Switchboard - PIE Demo Day 2013

Adam Nikolaidis of Cloneless
Adam Nikolaidis of Cloneless - PIE Demo Day 2013

The entire class of PIE startups
PIE Demo Day 2013

Startup founders, mentors, and investors stick around for a post-event reception
PIE Demo Day 2013 - Post-event reception

View all of the PIE Demo Day 2013 photos on Flickr – and of course contact me if you have an upcoming event that could use some great imagery.

Business Portraits in a North Portland Park: Kronda

A bit over a month ago, I connected with Kronda of Karvel Digital at an event and it turned out we both had some business needs for which the other could help. I was able to use some of her web design smarts to clean things up on one of my websites, and it turned out that she needed some new portraits. As they say, the rest is history.

Portland Business Headshot - Woman

We met one evening at Arbor Lodge Park in North Portland and did a series of photos… some more formal and serious, some more light-hearted. Kronda is like many small business owners with a need for photos for her website, social media, speaking and conference engagements, and more. By providing her with four different portraits, she can choose which look she wants to portray for each of these purposes.

Casual Portrait - Portland

Contact me if you’re interested in some great portraits… either in an indoor or outdoor setting.

People of XOXO

Last weekend I attended the XOXO Festival, an experimental creative tech art festival in Portland. While there, I made some photos.

Matt Brooks, the Noun Project
Matt Brooks, The Noun Project


Reading Offscreen Magazine
Reading Offscreen magazine


Kacie Kinzer
Kacie Kinzer


Allison Rutland
Allison Rutland, Pixar


Rick LePage
Rick LePage, OnOne Software

Book Your Portland/Vancouver Holiday Party Photographer Now

We’re moving into the autumn season and holiday party plans are forming. If you’re preparing a nice event for your company, organization, or other group, there’s a good chance you’ll want some decent photos.

Company Party - Pool Table

Perhaps you’re doing something official and you’d like a photobooth or other themed photographs.

Company Holiday Party Themed Photos Company Holiday Party Themed Photos

Maybe your event is less formal and more casual. Either way, having some photographs for the group’s website, blog, or newsletter can be a great way to remember your group at the time of the event.

Now is the time to contact me to start making photography arrangements for your holiday party – as we move closer to the end of the year, schedules start getting busy. Contact me today to ensure greatest availability.

Portland Holiday Party - Dancing

NALA Convention: Portland Hilton Event Photography

Which much of my work surrounds the tech and startup communities in Portland, I also provide services for other industries. This summer I enjoyed photographing the annual convention for the National Association of Legal Assistants at the Downtown Portland Hilton. The event featured a few hundred attendees, nationwide vendors in a small trade show, keynote presentations, breakout classroom sessions, and a variety of social opportunities.

Portland Convention Photography

Portland Hilton Conference Photography

Portland Hilton Conference Event Portland Keynote Event Speaker

Portland Trade Show Photography

Organization Group Photo - Portland Hilton

Photographer Aaron Hockley’s Work Goes to International Exhibition

Some pretty exciting news and a first for me:

Aaron Hockley of Hockley Photography is honored by peers and jurors for high-quality photography.

Vancouver, Washington – August 15, 2013 — A photograph created by Aaron Hockley of Hockley Photography in Vancouver has recently been accepted into the General Collection of Professional Photographers of America’s 2013 International Photographic Competition. Hockley’s work will be on display at the Phoenix Convention Center, January 12-14, 2014, in Phoenix, AZ. This International Photographic Exhibition is held in conjunction with Imaging USA, an annual convention and expo for professional photographers and several photographic associations.

A panel of 43 eminent jurors from across the United States selected the top photographs from nearly 5,000 total submitted entries at Gwinnett Technical College in Georgia. Judged against a standard of excellence, just over 1,800 images were selected for the General Collection and just 682 (about 7 percent) were selected for the esteemed Loan Collection—the best of the best. The Loan Collection images will all be published in the much-anticipated “Loan Collection” book, and over 200 selected General Collection images will be published in the “Showcase” book by Marathon Press.

Titled Freedom in Alaska Hockley’s photograph will be in the International Photographic Exhibition alongside other top photographic works from the competition and traveling and special invitational displays. These images constitute one of the world’s largest annual exhibits of professional photography gathered simultaneously under one roof.

About Professional Photographers of America
Professional Photographers of America (PPA) is the largest international non-profit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA has roots back to 1869. It has never stopped growing and looking for new ways to assist its now 26,000 members through protection, education and resources for their continued success in the industry. See why photographers love PPA at www.ppa.com

Contact: Aaron Hockley
360-818-4449
aaron@hockleyphoto.com

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Freedom in Alaska - Bald Eagle in Alaska

This photo will be available for purchase as a fine art print in the coming month as I re-launch fine art print sales of selected work.